“Usual” Voter Turnout Still Means Millions Of Dollars In Campaign Spending

“Usual” Voter Turnout Still Means Millions Of Dollars In Campaign Spending
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Election workers expect a 30 to 35 percent voter turnout for this month’s primary.

“Which is kind of sad,” says Jasper County Clerk Marilyn Baugh.

Disappointing as it may be, Baugh says it’s no surprise.

“The turnout is always tremendous for the presidential,” says Baugh.

Candidates for this primary, though, which includes a gubernatorial election in Missouri, are still willing to bet millions of dollars on voters like Laura Schwab.

“The local government actually has more influence on me, on a daily basis, than in the presidential election,” says Schwab.

Missouri candidate for governor Eric Greitens has spent about $7.6 million in this election cycle, after receiving about $6 million in contributions. Greitens’ opponent within his own Republican party, John Brunner, has received about $6.3 million and has spent about $6.4 million. Democratic candidate for governor Kris Koster has taken-in about $8.2 million, and has spent about $2.3 million.

Voters say they have definitely noticed candidates’ paid advertisements.

Feathers Graywolf, a voter, says her decision of who got her vote was 25% based off advertisements. But Schwab says advertisements played no role in her voting decision.

Schwab believes some candidates’ advertisements have worked against them.

“You can put the right ‘buzz words’ out there,” says Schwab, who believes the “buzz” words, like “against President Obama,” may not always also include a candidate’s specific platform.

Campaigns aside, voters seem to agree that politics survives off money.

“When we turn and look at what it costs to do an election, sometimes it may be 10 dollars a vote,” says Baugh.

It seems no matter the size of the election, it takes money for a candidate to either get on or off a voter’s radar.

More financial information on a candidate’s campaign can be found here.