Nike Ad Campaign Kicks Up Controversy
For 39 years, Phil Minton, the President and CEO of the Jock’s Nitch, has carried Nike in his store because it’s always been a good seller.
“Nike is a very popular brand. It brings people in our doors,” said Minton.
But with the company’s newest advertising campaign, he’s been seeing some customers purchasing other brands in retaliation.
“People all were burning the shoes on TV, if you’re not gonna wear the Nike shoe, you know, worldwide Adidas is one of the best sellers in the world,” said Minton.
Barbara Tavernaro used to support Nike, but in light of their campaign with spokesperson Colin Kaepernick, she will no longer be purchasing their products.
“When they could pick anybody else and then pay this fellow millions of dollars to disrespect the United States of America and the people that fought and died for it, I think is awful,” said Tavernaro.
But Morgan Woods, a social worker, says that she finds Nike’s message inspirational and sees the people burning merchandise as wasteful.
“You’ve already bought it, you’ve already paid for it, why waste it when there are people out there sitting in the streets who are homeless, sitting in shelters? Kids who want to play sports, but may be in the foster care system and they can’t afford that new pair of Nike cleats to play. Why burn them when you can donate them to someone who really needs them?” asked Woods.
But whether you burn them or love them, as a business man, Minton sees how this is bringing Nike a lot of attention.
“Personally, I thought they could’ve chose a better spokesperson but I’m not gonna criticize them because it got them a lot of publicity and they say that bad publicity is as good as good publicity sometimes,” Minton explained.
Other athletes featured in Nike’s campaign include Serena Williams, LeBron James, Lacey Baker, Shaquem Griffin and Odell Beckham Jr.