Fully-Electric Ram 1500 Pickup Arrives In 2024
Ram CEO Mike Koval today confirmed the 2024 arrival of a fully electric Ram 1500 pickup. Koval offered no technical specifics but stated that the Ram 1500 EV will “surpass our competitors” and “offer more range, power, productivity and convenience.
The announcement came during the 2021 Stellantis EV Day presentation, a multi-media event created to update investors and customers on the future and electrification of each of the 14 brands under the Stellantis banner.
The announcement from Ram is a timely one, as the full-size EV pickup arena is currently red-hot and volatile, with legacy manufacturers Ford and General Motors vying with upstarts including Rivian, Lordstown and Tesla for consumer and commercial dominance. Yet, until now, Ram has uncharacteristically remained on the sidelines.
Stellantis’ corporate-wide electrification strategy is based on Four BEV-centric (Battery Electric Vehicle) platforms: STLA Small, with a range up to 300 miles; STLA Medium, with a range up to 440 miles; STLA Large, with a range up to 500 miles, and STLA Frame, with a range up to 500 miles. Propulsion includes a family of three electric drive modules (EDM) that combine the motor, gearbox and inverter. Compact, flexible and easily scaled, the EDMs can be configured for front-drive, rear-drive, all-wheel drive and 4xe. (STLA refers to the ticker symbol used on the NYSE, Euronext Paris and BIT exchange in Italy where the brand’s stock is traded.)
The Ram 1500 EV will utilize the STLA Frame platform, its projected 500-mile maximum range far outpacing the recently unveiled Ford F-150 Lightning‘s projected 300-mile range. However, we’re still in the embryonic stages of the full-size EV pickup reality, and the forthcoming range wars will certainly prove entertaining.
On the design front, Ralf Gilles, Head of Design, Fiat Chrysler Automobiles, pointed out the platform will offer some unique design opportunities and advised us to “stay tuned, as there are some pretty cool looking Ram trucks coming.”
Now that it’s officially in the game, we expect Ram to address the EV pickup segment with the same fervor as it does its traditional pickup development and marketing. In other words, the truck wars aren’t over; they’re just going electric.