Jesse joins Farm and Ranch Director/Morning Announcer for KKOW Steve Scott to discuss the future of radio broadcasting.
But first, the two discuss how Steve earned his titles through their commitment ot bringing the latest AG content to the area, giving live updates on the market.
They also talk about how KKOW has moved more local, bringing in more employees to help bring in the newest stories from around the area as well as gaining the ability to go live from various locations.
Steve also breaks down how the landscape of modern radio has changed due to the increased availabilty of digital platforms. To help cater to the new crowds of radio listeners, KKOW has brought their shows online and gave people the ability to stream their station.