Disney ends the 20th Century Fox brand
Disney announced on Monday it would be rebranding one of its TV studios, 20th Century Fox Television, as 20th Television. The new name cuts both the “Century” and the “Fox” from the studio’s name.
The move follows Disney dropping the Fox name from its 20th Century Fox film brand in January. The company, which closed a $71 billion deal to acquire many of Fox’s assets last year, renamed the longtime studio as just 20th Century Studios.
The well known logo and title card, which has the words 20th Television stacked above spotlights, will stay the same minus the excluded words.
The new logo and graphics will appear on new episodes of 20th Television TV series starting this fall. Older titles, which have already aired before the rebrand, will maintain the former logo and name.
Disney cutting Fox from all of its studios makes sense since it could be confusing for consumers. The remaining assets from Fox such as the Fox Entertainment, Fox Sports and Fox News are a part of Fox Corporation, which has nothing to do with Disney.
Disney will also rebrand its other TV studios with new names and graphics. That includes changing ABC Studios and ABC Signature Studios to ABC Signature and Fox 21 Television Studios will become Touchstone Television.
“Our new studio names and logos mark a new day for ABC Signature, 20th Television and Touchstone Television while honoring their rich histories and the creative power of The Walt Disney Company,” Craig Hunegs, Disney television studios president, said in a statement.
20th Century Fox was created in 1935 as a merger between Twentieth Century Pictures and Fox Films.