Beto O’Rourke gets a familiar cover treatment

Beto O’Rourke gets a familiar cover treatment
CNN video

The politician looks pensive, hands thrust into his pockets while wearing jeans and in the company of just his dog.

Look familiar?

Beto O’Rourke’s front page treatment by Vanity Fair magazine, released on Thursday, certainly pushed the former Texas congressman further into the spotlight — and ultimately precluded O’Rourke’s presidential announcement made roughly 12 hours later.

Photographed by Annie Leibovitz, O’Rourke gazes into the camera while standing next to his car on a dusty dirt road, wearing jeans, a tucked-in button-down shirt, hands in his back pockets and with his dog Artemis close behind him (he has three pets: Artemis, another dog named Rosie and a cat named Silver). It’s accompanied by a 8,600-some-word profile by Joe Hagan.

It’s also a tried and true look for other presidential candidates from cycles past.

John Edwards was photographed in a similar setting — though with his hand tucked into the pocket of a camel barn jacket — for the July/August 2007 cover of the now-defunct Men’s Vogue. Edwards’ shot was also taken by Leibovitz for a profile also written by Hagan.

O’Rourke’s portrait also bears a striking similarity to Time magazine’s treatment of Ronald Reagan in 1981 — both politicians are in blue button-down shirts and jeans, hands in their back pockets. The major difference: Reagan’s cover was for his “Person of the Year” award. And no dog for the 40th President.

The Vanity Fair cover also inspired some creativity. On Twitter, Comedy Central doctored the image to resemble the popular ’90s sci-fi book series “Animorphs,” making O’Rourke appear to morph into his dog.